The Client :
Grace Printing is a major sheetfed commercial printer providing quality printing since 1988.
They are also the publishers of a leading Malayalam newspaper of USA, Kerala Express and also have a fully functional website for the same: keralaexpress.com
This website provides latest news to the users in regional language, with extensive search, and also facilitates advertising and revenue generation.
- With flourishing reader’s base and competition, Grace Printing realized the need to rebrand itself with a elegant user interface and easy to use content management system (CMS)
- Zeal to optimize the day to day back end processes at GracePrints catering the loyal members with best of the content.
- And providing the advertisers new reason and better space allocations to choose KeralaExpress for promoting their products
- To maintain the essence of language, with the regional fonts at selected places.
- To realize the business logic exactly with the advertising module, controlled by the administration.
- To continue the legacy of Kerala Express that is already built
The Solution with Joomla! web CMS
A fresh website www.keralaexpress.com was built by Radix with help of open source Joomla! web CMS, with entire new feel and looks to attract the visitors and reducing the efforts / time for all the core activities like creating and posting articles, managing advertisements, subscriptions and so on with a well organized administration panel.
Amongst the major modules were:
- Advertisement management :
- Matrimonial Postings
- Articles Postings
- NewsFlash : with latest news poping on the home page to keep the readers updated
- Google Ad management
- Subscription management
- Extensive search based on category and the descriptions across the site
Requirements gathering and Analysis Phase
- Understanding the mind set and expectations of the Kerala Express loyal users
- Creating a design that conveys the legacy and addresses the choice of the readers
- Approvals from client
Designing the identity:
- Realizing the design into the web site with Joomla content management system
- Designing layout and html conversion for Joomla
Developing the Core :
- Facilitate Articles flow from the back end
- Ensuring user friendly interface with segments like,
- Advertise with us,
- About Us
- Contact Us
- Facilitating Advertise postings and realizing the revenue generation model by the client
- Extensive search to assist client with maximum relevant content
- Searching throughout site
- Searching through category
- Easy Subscription
- Full fledged control with the administrator to manage users
Testing & delivering
- Development of the web site on Radix local server with frequent checks and reviews from the client
- Full validation of the Beta version befire going live seeng the readers enthusiasm and their expectations from KeralaExpress
- Deploying the web site finally on the defined domain on live server
- Payment integration with authorize.net to facilitate online payments