Dynamic Website Development with Joomla! CMS

The Client :

Grace Printing is a major sheetfed commercial printer providing quality printing since 1988.

They are also the publishers of a leading Malayalam newspaper of USA, Kerala Express and also have a fully functional website for the same: keralaexpress.com

This website provides latest news to the users in regional language, with extensive search, and also facilitates advertising and revenue generation.

Objective:

  • With flourishing reader’s base and competition, Grace Printing realized the need to rebrand itself with a elegant user interface and easy to use content management system (CMS)
  • Zeal to optimize the day to day back end processes at GracePrints catering the loyal members with best of the content.
  • And providing the advertisers new reason and better space allocations to choose KeralaExpress for promoting their products

Challenge:

  • To maintain the essence of language, with the regional fonts at selected places.
  • To realize the business logic exactly with the advertising module, controlled by the administration.
  • To continue the legacy of Kerala Express that is already built

The Solution with Joomla! web CMS

A fresh website www.keralaexpress.com was built by Radix with help of open source Joomla! web CMS, with entire new feel and looks to attract the visitors and reducing the efforts / time for all the core activities like creating and posting articles, managing advertisements, subscriptions and so on with a well organized administration panel.

Amongst the major modules were:

  • Advertisement management :
    • Matrimonial Postings
    • Articles Postings
  • NewsFlash : with latest news poping on the home page to keep the readers updated
  • Google Ad management
  • Subscription management
  • Extensive search based on category and the descriptions across the site

Requirements gathering and Analysis Phase

  • Understanding the mind set and expectations of the Kerala Express loyal users
  • Creating a design that conveys the legacy and addresses the choice of the readers
  • Approvals from client

Designing the identity:

  • Realizing the design into the web site with Joomla content management system
    • Designing layout and html conversion for Joomla

Developing the Core :

  • Facilitate Articles flow from the back end
  • Ensuring user friendly interface with segments like,
    • Advertise with us,
    • Help
    • About Us
    • Contact Us
    • Facilitating Advertise postings and realizing the revenue generation model by the client
  • Extensive search to assist client with maximum relevant content
    • Searching throughout site
    • Searching through category
  • Easy Subscription
  • Full fledged control with the administrator to manage users

Testing & delivering

  • Development of the web site on Radix local server with frequent checks and reviews from the client
  • Full validation of the Beta version befire going live seeng the readers enthusiasm and their expectations from KeralaExpress
  • Deploying the web site finally on the defined domain on live server

Future Enhancements

  • Payment integration with authorize.net to facilitate online payments