Claim Your Business Making Insurance Hassle Free
The world has become an interesting place. Initially products used to be the deal clinchers for companies. However today, with the converging boundaries of global market space, efficient delivery of services has become the USP. The spotlights have focused on service delivery while efficiency is the key word now. Insurance is no exception to this. However, redundancy and duplication of processes involved in insurance sector can mar the ultimate delivery experience.
Exclusive Healthcare SA is a France-based company providing health insurance to the English speaking expats of the country. The company specializes in offering top-up health insurance to these people in policies drafted in English language. The founders of the company are highly experienced in working with the healthcare industry of the country. Over the years, they came in contact with quite a large number of families that were moving to France and required health insurance. Being operative in the industry for a good number of years, they were aware of the practical problems of providing these families health insurance.
For past few years, the company’s agents initiated critical daily tasks by contacting company representatives at the insurer’s major office. This led to duplication of effort which was becoming increasingly inefficient and burdensome with the rise in the sales volume. They realized that integrating and streamlining policy application and documentation processes would make operations less straining and reduce administrative overheads.
They envisioned a solution that would provide their agents direct, real-time access to legacy applications to drive sale and support of the policies and save on time and cost. They intended to remove the duplication of processes that was happening. “With everyone involved in preparing, printing, mailing, storing, and retrieving policy documents and always in several sets of duplicates, it’s easy to see how costly and time consuming the process is”, supplied the company’s Chief Executive Officer.
The project was characterized by interplay between different variables. To garner a comprehensive understanding of top-up health insurance, we applied a process known as thick description, that involved an in-depth description of the entity, the circumstances under which it is used, the characteristics of people involved and the community in which it is located. Since the client was an insurance service provider, thick description also involved interpreting the demographic and descriptive data provided like articles, product line, purchasing Wealthcare from HiFX etc.